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Why Homemade Websites For Accountants Don't Really Attract Prospective Clients
There are loads of healthy reasons for your firm to have a web presence, but typically websites for accountants are intended to bring in new clients. First impressions really matter. Most people craft an opinion about you with a single look, and after that picture coalesces overcoming it is nearly impossible. Well, in lots of cases, your website will be the first impression a potential client will receive of your company.
Making A Good Initial Impression
If a prospective client pulled up to your office and saw that there was litter strewn all over the ground by the front door, the office windows were cracked, and there was graffiti all over the building, chances are they'd keep on driving by. When designing websites for accountants a professional treats your home page very much the way you treat the front door of your firm. It goes without saying that this impression has to be a good one if you're going to have any hope at all of the prospect staying on the site. If they don't think the site looks professional then they'll probably leave, assuming that the company's standards aren't very professional either. If you find the time to work on just one page of your firm's site, make it your home page. You want to leave a positive first impression on visitors to your site, and if they're turned off from the get-go then you've lost potential business.
A Current Look
Keeping in line with that "first impression" idea, think about what you're saying (without actually saying it) to visitors of your site when they see a design that looks like it hasn't been updated since 1998. Trends in colors, fonts and layouts are constantly changing, and a designs get outdated every 2-4 years. You don't want your clients to think you're using outdated information to prepare their taxes, do you? Accountants with of date websites might very well be better off without a website at all. This will imply to your prospects that you're company isn't keeping up with the times, and the latest industry trends. Make sure your site reflects the fact that your company isn't stuck in the last decade.
The Content
While this isn't a design issue at the base level, how your content is laid out on your site is an important design element. You want your site to be accessible. Prospects want answers to their questions, and they don't want to have to spend a lot of time searching for them. Make your site easy to use. Navigation trends are constantly changing, so lean on a designer to help you create a user friendly "nav bar".
The Time
There's a good chance you don't know HTML, Javascript or any of those other languages that web designers work with. It would take a long time to learn all that there is to know about design techniques, and they're ever-changing on the world wide web. Using a professional website designer will ensure that you're getting a site that looks great and has a modern feel to it without having to earn a masters degree in web design.
OK, don't misunderstand me. You can most likely still build a website, but it will be a bleak shadow of a serious design. Invest in a serious website designer if you actually want to have a sincerely fine-looking product.

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