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![]() OLD SCHOOL BMX NOS XCALIBER DECAL VINTAGE STICKER CLAMP US $20.00
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![]() OLD SCHOOL BMX HANK & FRANK BIKE SHOP DECAL STICKER US $20.00
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![]() Old School bmx 20in acs mx alloy mags rare find US $75.00
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School Bmx
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Every business wants to be successful; every business wants to create a brand. Yet, for the most part, the products sold by marketers online in any particular niche aren't very different from most of the others. The way to rise above the competition is to demonstrate a unique selling point that's powerful. If you want your potential customers to believe your product is one that's worth buying, this is the way to do it. The best thing about a USP is that it causes customers to talk about your product and do a lot of the selling on your behalf.
Help Customers Save Money: One of the easiest ways to come up with a USP that works is to help your target market save money. This applies to almost every niche, which means it will work for any product. As long as you can tell your customers how your product will help them save more money than those of your competitors, you have a winning USP. It is important that you strike a balance; don't just create a product that is cheap.
100% Satisfaction Guaranteed - A guarantee that promises a refund with no questions asked can be a USP in itself. Your prospects have to see evidence that you really believe in your product and stand behind it. If you back up your offer with a powerful guarantee, you'll be reassuring customers that you truly believe in your product. You can check out your competition and see what kind of guarantees they offer on their products, and double the amount of time on it. This is a unique opportunity for you to win the trust of your prospects and at the same time create a strong USP.
Aim at a Specific Market: Have you noticed how many marketers today attempt to make their products universal? They want to offer every little feature under the sun and ramp up their products, making them monstrous in size. You can create refreshing alternatives to such inaccessible products by focusing on one particular issue or problem and solving it. Your aim isn't to give everything in your product, but rather offer a real solution that solves a specific problem. In this manner you can successfully compete against much larger competitors by taking a course of action that's the reverse of their strategy.
Hopefully it's now clear to you why it's essential to create a USP for your product and use it to help your business grow. If you're wondering what you should use as your product's USP, and aren't sure where to start, simply choose the feature that offers the largest advantage. You may want to alter or make improvements on your USP sometime, but work with what you have now.
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Interview with Alex 'Lix' Bacskay. By Lloyd Ramsay (Fat BMX Magazine)
**Name:** Alex 'Lix' Bacskay
**Hometown:** Brisbane, Australia / Nelson, New Zealand
**Occupation:** Artist / Designer / Musician
**Q: What are you riding right now? **
**A:** 1985 Team Hotfoot
**Q: What is BMX to you? Not everyone rides parks or dreams of backflips
right? **
**A:** It's the next best thing to having wings. It's freedom, it's the secret
to perpetual youth, and it's unadulterated cool. Building old school BMX is a
creative medium, just a different type of canvas. Regardless of how much I
love what I do, and how great my day in the studio was, putting the pencil or
brush down and going for a roll is always is always something I crave.
Fat BMX Magazine








































































































